How to organize a digital event | LineaBianca.Events

How to organize a digital event

Conferences and trade fairs are activities in which companies invest a lot. These events represent great opportunities for the creation of trade relations, including international ones. But what happens when a worldwide pandemic suddenly starts to spread? Even businesses are forced to rethink how to organize events, focusing on digital. Here are some useful tips.

Smart working and conference calls

Technology comes to our aid. The days we spent at home, due to the covid lockdown, showed us how important digital is to maintain social and professional contacts.

Many people have started smart working, and web conferences with leaders and colleagues have become daily appointments. The situation has forced everyone to become familiar with digital tools, including many companies.

Investing in digital business events

Many companies have begun to organize digital events to carry on their activities, keeping the necessary distance between people. In this way, they have transformed appointments such as trade fairs, speeches, product presentations, or traditional business meetings into digital events.

These types of events can happen live, be recorded, and then put on the net or both.

Investing in digital business events

Many companies have begun to organize digital events to carry on their activities, keeping the necessary distance between people. In this way, they have transformed appointments such as trade fairs, speeches, product presentations, or traditional business meetings into digital events.

These types of events can happen live, be recorded, and then put on the net or both.

Trade fairs and business meetings, what to focus on

In the organization of a digital event, the key points are goals, target, and theme. At the same time, it is necessary to establish a budget and timing. Then, it is necessary to fix the date, the guests, and the program.

This late aspect must develop in an original way the theme, to attract the public’s attention. If participation is easier in virtual mode, so is the “abandonment” of the event, if perceived as uninteresting. It is therefore important to involve the public, including through interaction with live forums.

Which platform to choose for a digital event

The choice of the platform to use, which represents the location of the event, must consider the type of appointment that the company wants to offer. That is why it must be chosen with great care.

It is important to use a tool that provides a landing page for registration, where to publish useful information, and the program of the day. The platform will also have to offer different “rooms” in which to organize, at the same time, more activities. For some content, you can also evaluate the on-demand option, such as videos and presentation and promotion materials.

Which platform to choose for a digital event

The choice of the platform to use, which represents the location of the event, must consider the type of appointment that the company wants to offer. That is why it must be chosen with great care.

It is important to use a tool that provides a landing page for registration, where to publish useful information, and the program of the day. The platform will also have to offer different “rooms” in which to organize, at the same time, more activities. For some content, you can also evaluate the on-demand option, such as videos and presentation and promotion materials.

Live chat to engage the audience

The public must be guaranteed direct participation and interaction through live chat, or through “digital handouts”. All it takes is a camera and a microphone to intervene from home.

These types of events also allow the use of slides, videos, and multimedia content that can be distributed as files, remaining accessible even after the end of the event. And what about the coffee break? No fear, even that can be experienced in a digital version. Just “simulate” an online shared break!

Contact us

I love to tell, but above all to listen to the voices, stories, ideas and proposals of couples who rely on me for realizing their most important moment.

Write me or come visit me in Florence, I will know how to make your day unique!

Contact us

Read more

Corporate events: entertainment and activities

The perfect corporate event must ensure fun the guests and the strengthen of the the company identity

See all

How to organize a successful corporate event

In this article we want to share some advice to organize a successful corporate event for staff, clients and prospects.

See all

Ideas to organize the perfect Team building

Improve your company's performance through experiential team building activities for employees.

See all