To create an unforgettable day, in addition to the wedding planner, another professional figure is essential. This is the person who can materially provide everything you need: the flower designer.
Today this professional is an increasingly popular figure, not only in wedding arrangements but also for parties, happenings and company events. But actually, what is the role of this person? Let’s find out together.
The flower designer, or floral designer, is the “flower stylist” who designs compositions and floral decorations with creativity, harmony and balance.
This professional figure is constantly looking for new shapes, structures and materials because he/she has an in-depth knowledge of the characteristics of colour, spaces and design techniques obtained through specialized training courses.
The flower designer, or floral designer, is the “flower stylist” who designs compositions and floral decorations with creativity, harmony and balance.
This professional figure is constantly looking for new shapes, structures and materials because he/she has an in-depth knowledge of the characteristics of colour, spaces and design techniques obtained through specialized training courses.
Taking care of the floral arrangement, a task that until recently was carried out by the traditional florist on the corner, alongside the artisan experience, the flower designer adds the creativity to give the decorations a unique artistic and scenic dimension.
The task of this professional is to create a decoration suitable for every event taking care of all the phases, from the design to the final composition.
One of the sectors most in vogue is that of the wedding flower designer, the one who takes care of the floral arrangements of the wedding, making the mood of the bride tailor-made. This figure studies the composition of the bouquet concerning the characteristics of the bride’s dress and organizes the decorations for the location.
The combination of colours, as well as the choice of a style and a theme of the ceremony, are an integral part of the bride’s look, as well as the unique characteristics of the “big day”.
One of the sectors most in vogue is that of the wedding flower designer, the one who takes care of the floral arrangements of the wedding, making the mood of the bride tailor-made. This figure studies the composition of the bouquet concerning the characteristics of the bride’s dress and organizes the decorations for the location.
The combination of colours, as well as the choice of a style and a theme of the ceremony, are an integral part of the bride’s look, as well as the unique characteristics of the “big day”.
Dimensions and volumes, architectural structures, decorations, furnishings, alternation of full and empty spaces, the play of lights and shadows specific to each place, are the basis of the design.
Whether the ceremony takes place in an ancient cathedral, in a small country church or inside the offices of a town hall, a good flower designer has the right recipe to exalt the characteristics of the places to the maximum degree.
Anyone who has decided to turn to such a professional figure must move at least 3 months in advance to have time to visit the location to be decorated and to study together with a solution that satisfies the wishes of the spouses, combining creativity and comfort.
Which, considering the timing of the rest of the organization, undoubtedly make the flower designer a very helpful professional! But the flower designer can also be useful for decorating smaller spaces such as a corner of the house, the reception of an office or a shop window.
Anyone who has decided to turn to such a professional figure must move at least 3 months in advance to have time to visit the location to be decorated and to study together with a solution that satisfies the wishes of the spouses, combining creativity and comfort.
Which, considering the timing of the rest of the organization, undoubtedly make the flower designer a very helpful professional! But the flower designer can also be useful for decorating smaller spaces such as a corner of the house, the reception of an office or a shop window.
Not to be confused with the florist, who is responsible for making small floral arrangements and selling them to the public, the flower designer does not work in a shop open for sales but by appointment.
Usually, it has a showroom set up with flowers, products and structures necessary for the realization of any type of event.
A fundamental characteristic of this figure is to have an excellent understanding of the customer, as he must be able to listen and understand the ideas presented and communicate his own clearly, to obtain the best relationship with the interlocutor.
So if you love flowers, plants and other decorations and are looking for something different to set up your event, you will surely need this professional!
A fundamental characteristic of this figure is to have an excellent understanding of the customer, as he must be able to listen and understand the ideas presented and communicate his own clearly, to obtain the best relationship with the interlocutor.
So if you love flowers, plants and other decorations and are looking for something different to set up your event, you will surely need this professional!
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